Ashley Michel, a Secwepemc woman from the Tk’emlúps Indian Band, founded 4 Generations Creations in 2013 to foster positive self-identity in her daughter and future generations. As a mother, educator, and self-taught artist, she creates wearable designs that educate about Indigenous issues and resilience while providing access to traditional craft supplies. Driven by a desire for better representation, Ashley opened a physical store in 2023, supporting over 30 other Indigenous businesses and artists. By shopping at 4 Generations Creations, customers actively contribute to the economic reconciliation and prosperity of Indigenous families.
