The Witch + The Wick, located in Normans Cove, Newfoundland and Labrador, is a Canadian artisan candle business that designs and handcrafts small-batch coco soy candles infused with gemstones and organic materials. Each product is poured and assembled by hand, emphasizing non-toxic ingredients, cotton wicks, and a scent-free approach. The brand integrates themes of astrology and personal energy, positioning its products as both decorative and spiritually meaningful items. Operating within the retail home fragrance and lifestyle goods industry, the business serves direct-to-consumer customers seeking unique, handcrafted products. Its model centres on small-scale, artisanal production and creative expression rather than industrial manufacturing or large-scale distribution. Product types include but may not be limited to candles, gemstone candles, bath bombs, gift boxes, and lifestyle products.
