Founded in 1985 and led by François Roberge since 1996, Montréal-based Boutique la Vie en Rose Inc. is a Canadian leader in lingerie and swimwear. With over 3,000 employees and 270 stores across Canada, operating under the la Vie en Rose and Bikini Village brands, the company celebrates women. La Vie en Rose offers comfortable and practical lingerie, swimwear, and loungewear, making shopping for these items fun and effortless.
