Cody Demerais, owner of Limitless Gear, overcame significant struggles with addiction, mental health, and legal troubles. A life-altering incident spurred him to find purpose and positively impact others. Tired of his past misery, he recalled a childhood art project: designing a personal brand. Just three years after starting Limitless Gear Clothing from his car, Cody’s brand now has a full retail location in his hometown of Prince Albert, Saskatchewan. The brand continues to grow, spreading its positive message and the inspiring story behind it.
